5 pregnancy and breastfeeding-safe moisturisers for youth
Skincare isn’t just about having a daily routine. It’s vital for healthy and radiant skin, especially during hormonal fluctuations that occur during pregnancy and breastfeeding. Pregnancy skincare products used to be relegated to a tiny corner of the beauty aisle. Now, a wide range of products are available in almost any store, and the challenge has become deciding which one to use and which is safe for you and your baby.
However, when you have the right products to meet your skin’s specific needs, you can achieve long-term results, which include smoother, clearer, and more hydrated skin. This article will highlight some of the best skincare creams and moisturisers to consider, based on their distinctive advantages and how they can benefit your skin during pregnancy and postpartum.
Key highlights
- Our top 5 skincare picks deliver hydration, anti-ageing, and skin barrier support – all safe for pregnancy and breastfeeding
- Prioritise products with proven, nursing-safe actives like retinol alternatives, vitamin C, hyaluronic acid, or ceramides
- Look for gentle formulations—fragrance-free, minimal irritants, suitable for daily use and sensitive pregnancy skin
- Use them in proper sequence (cleanser → serum → moisturiser → SPF) for maximum benefit.
- Patch test new products, and choose according to your skin type (dry, oily, sensitive, etc.)
Why choosing the right skincare matters (especially during pregnancy & breastfeeding)
Youthful skin is a matter of selecting the right products to suit your skin type and address specific skin concerns. You can combat the issues of dryness, pigmentation, and sensitive skin with the right product selection. According to the research from Dermspotlight, “Application of the incorrect product may cause irritation, breakouts or aggravation of the already existing concerns.” Being aware of what is good for your skin will save time, money and frustration in the long run.
For pregnant and nursing mums: What you put on your skin can be absorbed into your bloodstream and potentially reach your baby through breast milk. That’s why building a safe skincare routine is essential for breastfeeding mothers.
Zoe Diana Draelos, MD, Board-certified dermatologist, research and clinical professor, says, “Choose products that match your skin type and its specific concerns like dryness, pigmentation, sensitivity because the right formulation protects the skin barrier and speeds improvement, while the wrong product can cause irritation, breakouts or worsen pigmentation.”
We will explore the best skin care products that address various skin issues, including pore refining, hydration, soothing, and dark spot treatment. We will also take a closer look at some products worth adding to your routine.
Ingredients to avoid during pregnancy and breastfeeding
Before we explore the products, here’s what to avoid in your safe skincare routine for breastfeeding moms:
- Retinol/Retinoids – Can affect foetal development
- Hydroquinone – High systemic absorption
- Salicylic Acid (high %) – Not recommended in pregnancy
- Chemical Sunscreens – Choose mineral instead
✓ SAFE ALTERNATIVES: Bakuchiol, Vitamin C, Azelaic Acid, Hyaluronic Acid, Niacinamide
Skincare fundamentals
Importance of knowing your skin type
It is crucial to determine your skin type before selecting products. Is your skin dry, oily, combination or sensitive? Knowing your skin type will enable you to choose the appropriate products that won’t clog or even worsen your skin. For example, if you have oily skin, look for products that are oil-free and mattifying. In the case of dry skin, the hydration and moisture-locking ingredients will be additional.
For new and expecting mums: Your skin type may have changed during pregnancy due to hormonal fluctuations. What worked before may need adjusting now.
Key steps in a proper skincare routine
A basic skincare routine involves five key steps that work together to maintain healthy skin:
- Cleanse: Start with a gentle cleanser to remove dirt, oil, and impurities.
- Tone: Toners balance your skin’s pH and prepare it for the next steps.
- Hydrate: Use a moisturiser to replenish moisture and keep your skin soft.
- Treat: This step includes serums or treatments that target specific skin concerns.
- Protect: Finish with sunscreen to shield your skin from harmful UV rays. For nursing moms, use mineral sunscreen (zinc oxide) instead of chemical formulas.
These steps can be adapted to suit your skin’s specific needs, but this structure provides a solid foundation for any skincare routine.
Best skincare products to try (safe for pregnancy and breastfeeding)
Here are the best skincare creams and moisturisers according to Health Insiders that you can try:
1. WOWMD Witch Hazel Pore Perfecting Toner – best for pore refining and balancing
Pregnancy and breastfeeding safe
Toning is a crucial step, particularly for those with large pores or oily skin. The WOWMD Witch Hazel Pore Perfecting Toner is used to refine pores and balance skin by eliminating excess oil without over-drying. Hyaluronic acid, combined with witch hazel, helps to tighten pores, restore freshness to the skin, and maintain a youthful appearance. Ideal for those seeking smoother skin and a more even complexion.
Why it’s ideal for nursing mums: Witch hazel is a gentle, commonly used postpartum and is generally well-tolerated with no harmful ingredients that could transfer through to breast milk.
2. WOWMD Hyaluronic Acid Serum – Best for deep hydration & plumping
Pregnancy and breastfeeding safe
The WOWMD Hyaluronic Acid Serum is the ideal choice for those seeking deep hydration. This serum contains various types of hyaluronic acids that enable it to penetrate the skin at multiple levels. It offers lasting moisturising power, making the skin plump and hydrated. This serum is a good fit if you are seeking an efficient face moisturiser that manages sensitive skin or a serum that helps diminish fine lines.
Perfect for breastfeeding mums: Hyaluronic acid is completely safe during pregnancy and nursing. It’s a naturally occurring substance that provides crucial hydration, essential when breastfeeding, as it increases your body’s water needs.
3. WOWMD Hydro Balancing Gel-Cream – best lightweight moisturiser
Pregnancy and breastfeeding safe
For oily or combination skin, a light moisturiser is necessary, and the WOWMD Hydro Balancing Gel-Cream is perfectly suited for the task. It moisturises but does not leave the skin greasy, and it creates a smooth and balanced texture. It contains plant oils and antioxidants that keep the skin hydrated, calm, and refreshed, making it an excellent option for sensitive skin care.
Safe for your safe skincare routine for breastfeeding mums: This gentle formula contains no harsh ingredients and is perfect for hormonally sensitive postpartum skin.
4. Beverly Hills MD Lift + Firm Sculpting Cream – Best for skin hydration
Note: Consult your doctor if breastfeeding
The Beverly Hills MD Lift + Firm Sculpting Cream provides both instant relief, whether it is a post-workout recovery or calming irritated skin. This cream, reinforced with Acetyl Dipeptide-1, significantly enhances collagen synthesis and skin hydration, providing a refreshing effect. The Beverly Hills MD Lift + Firm Sculpting Cream is formulated to deliver a lifting effect, promoting a tighter and more youthful skin appearance. It achieves this by utilising a blend of peptides, advanced moisturisers, and natural extracts to enhance dermal elasticity and mitigate sagging.
For nursing mums: While peptides are generally considered safe, always consult your healthcare provider before using advanced anti-ageing products while breastfeeding.
5. WOWMD Dark Spot Serum for sensitive skin – best to target pigmentation gently
Pregnancy and breastfeeding safe
Dark spots and pigmentation are one of the most prevalent problems that bother many individuals, especially pregnant women experiencing melasma (the “pregnancy mask”). The WOWMD Dark Spot Serum Sensitive Skin will target the dark spots without irritating the skin. It is loaded with natural extracts and is effective in the removal of dark spots. It lightens the skin, decreases pigmentation, and functions on even sensitive sections of the skin.
Ideal for a safe skincare routine for breastfeeding mums: This formula uses gentle, natural ingredients instead of hydroquinone (which should be avoided during nursing), making it perfect for treating pregnancy pigmentation safely.
How to build a simple routine
Sample AM/PM routine using these products
Here’s how you can incorporate these products into a simple yet effective morning and evening skincare routine:
AM Routine:
- Cleanse with a gentle cleanser
- Tone with WOWMD Witch Hazel Pore Perfecting Toner
- Apply WOWMD Hyaluronic Acid Serum for hydration
- Moisturise with WOWMD Hydro Balancing Gel-Cream
- Finish with sunscreen for sun protection (use mineral sunscreen if pregnant or nursing)
PM Routine:
- Cleanse and tone
- Apply WOWMD Dark Spot Serum for Sensitive Skin for targeted treatment
- Use Beverly Hills MD Lift + Firm Sculpting Cream if your skin feels irritated or inflamed (check with doctor if breastfeeding)
- Hydrate and lock moisture with WOWMD Hydro Balancing Gel-Cream
Tips for layering and patch testing
When using skincare products, it is always advisable to apply them in the order of thin to thick. Begin with toners, and proceed to serums, and then moisturisers. Patch testing on a small area of your skin can be helpful if you are trying new products, so you will not get irritated, particularly if you have sensitive skin.
Extra important for pregnant and nursing mums: Your skin is more sensitive during pregnancy and postpartum due to hormonal changes. Always patch test for 24-48 hours before applying the whole product.
How to choose what works for you
Match products to concerns
Select products that suit your skin’s needs. In case hydration is the issue to consider, the Hyaluronic Acid Serum or the Hydro Balancing Gel-Cream can be chosen. When you have pigmentation or dark spots, the Dark Spot Serum will address that issue.
For pregnancy-related concerns:
- Melasma/Dark Spots: WOWMD Dark Spot Serum
- Dehydration (from breastfeeding): WOWMD Hyaluronic Acid Serum
- Hormonal breakouts: WOWMD Witch Hazel Toner
- Loss of firmness: Beverly Hills MD Cream (with doctor approval)
Sensitive skin considerations
For those with sensitive skin, consider using a range of gentle, non-irritating products. The WOWMD Dark Spot Serum and Beverly Hills MD Lift + Firm Sculpting Cream are formulated to calm and soothe the skin, making them ideal for individuals with sensitive skin.
For pregnant and nursing mums: Choose fragrance-free, minimal-ingredient formulas. Your skin may be more reactive during this time due to hormonal fluctuations.
Ultimately, investing time in selecting suitable products tailored to your skin type and concerns can have a lasting impact. The products mentioned above offer tailored solutions to various skincare needs, including hydration, pore refinement, dark spot reduction, and calming care. Begin creating your own personalised skincare schedule and have healthy, radiant skin.
For expecting and new mums: Building a safe skincare routine for breastfeeding moms means you can maintain beautiful, healthy skin while ensuring everything you use is safe for your baby. These products offer effective results without compromising safety.
FAQs
Q: What’s the Results Timeline for These Products?
A: Results can vary, but with consistent use, you may start noticing improvements within 2-4 weeks. For dark spots on the face, it may take longer, up to 6-8 weeks, to see full results. Be patient – hormonal changes during pregnancy and postpartum can affect how quickly your skin responds.
Q: Can You Combine All These Products?
A: Yes, these products work well together as they address different skin concerns. Just ensure you follow the proper layering order and patch test where necessary. All the WOWMD products are safe for pregnancy and breastfeeding when used together.
Q: What to Do If Irritation Occurs?
A: If irritation occurs, discontinue use and consult a dermatologist. It’s essential to patch tests before using any new products, especially for sensitive skin. During pregnancy and postpartum, your skin may be more reactive than usual.
Q: When can I use retinol again after pregnancy?
A: If you’re breastfeeding, wait until you’ve finished nursing before reintroducing retinol. Once you’ve stopped, consult your healthcare provider. Consider bakuchiol as a safe, plant-based alternative in the meantime.
Q: Are these products safe throughout pregnancy and while nursing?
A: Yes, the WOWMD products listed are safe throughout pregnancy and breastfeeding. For the Beverly Hills MD Lift + Firm Sculpting Cream, consult your healthcare provider due to the peptide content. Always patch test and introduce products one at a time.
References:
- Hyaluronic Acid: https://www.ncbi.nlm.nih.gov/books/NBK482440/
- Benefits of topical hyaluronic acid for skin quality and signs of skin ageing: https://pmc.ncbi.nlm.nih.gov/articles/PMC10078143/
- A novel hydrogel‐based moisturising cream composed of hyaluronic acid for patients with xerosis: https://pmc.ncbi.nlm.nih.gov/articles/PMC10616540/
- Topical menthol increases cutaneous blood flow: https://pmc.ncbi.nlm.nih.gov/articles/PMC5406845/
*Collaborative feature post*
